by Tom Larsen | Mar 20, 2019 | Operations, Planning, Sales
in walks the novice, uninformed consumer, be it for a therapeutic or a recreational product. Most consumers have a good idea of what outcome 2 – 200 mg ibuprofen, 2 shots of vodka, 2 glasses of wine or 2 beers will generally be for them. Importantly, these 4 products are all consumed and enter your bloodstream the same way,
by Tom Larsen | Jan 30, 2019 | Making Choices, Marketing, Operations, Organization, Planning, Sales
It turns out this is a remarkably high standard for many people and businesses. Why? Here are four reasons I can think of:
by Tom Larsen | Dec 27, 2018 | Gratitude
Since I’m on a journey being here not home this week, I got to thinking about the origin and journey of this simple banana. At some point a farmer…..
by Tom Larsen | Oct 12, 2018 | Uncategorized
Here we stand at the Final Four of Baseball version 2018. When Willie Mays was traded from the Giants to the Mets in 1972, my enthusiasm for baseball declined and I became an A's fan. In 1994 with the baseball strike, I threw in the towel and said baseball is not for...
by Tom Larsen | Sep 19, 2018 | Making Choices
Recently, I was driving my car with two passengers under age 30. Although there was no audio conversation in the car, they had a conversation via text. To be private? Nope. To be efficient. I asked. If being efficient takes less time typing sending, reading and...
by Tom Larsen | Jul 4, 2018 | Making Choices
Life doesn’t come with a manual, so if my sharing is insightful for you – awesome. I’m not a counselor, but, I tend to figure out processes that allow me to learn as I go. Since my current circumstance carries a good deal of emotionally charged experiences right now, I’m in particularly uncharted territory.
by Tom Larsen | May 1, 2018 | Marketing
We all post and comment at Facebook or Linkedin. We all write emails and send texts to each other. We all comment on blogs and websites. All those words. Words, words and more words. And wherever your words go, they are copied and stored and very likely will last...
by Tom Larsen | Oct 31, 2017 | Uncategorized
I studied natural disasters in college at Cal. As a result, my awareness goes beyond the news cycle. For those that might ask, here is a way to look more closely at what it’s like when a firestorm disaster strikes.
by Tom Larsen | Aug 16, 2017 | Making Choices, Planning
Starting and finishing are critically important to getting things done. How well do you know which role comes most easily to you?
by Tom Larsen | Jul 19, 2017 | Marketing, Operations, Planning, Product Development, Sales
How good a job you have done making your processes simple for your people or your customers is determined not by how wonderful you think it looks from the inside. The quality of the simplicity is determined by the ease with which the user can get done what they need to get done for them to progress.
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