Author: Tom Larsen

The Consumer Product Business Model

Setting your pricing by studying your market (it’s not about being the low price leader, by the way), determining where your consumers will find your product interesting (consumers have habits and thought processes and don’t buy bath towels at a plumbing store even though it sells sinks and faucets) and knowing what that particular effort will take to achieve in time and dollars, all by actually talking to people in the business, is exactly what is necessary to accomplish prior to making decisions to go forward.

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