Category: Making Choices

Efficiency vs. Effectiveness

Striving for the greatest efficiency in technology as a way to solve a problem is very trendy. The efficiency we all now recognize from technology, all too often creates a perspective that everything we do needs to maximize efficiency. In the endless pursuit of efficiency it is easy to lose sight of whether or not the concept or effort is actually effective.

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What to do next ?

Our focus and awarenesses will change as we look and work in the retirement world instead of the consumer world. We won’t change, but, what we see, experience and create insight about will change.

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