How good a job you have done making your processes simple for your people or your customers is determined not by how wonderful you think it looks from the inside. The quality of the simplicity is determined by the ease with which the user can get done what they need to get done for them to progress.
Read MoreMaking a great product is the minimum standard to be in business. Many founders and creators think that is the entire goal of the business. They are correct that this is the top priority. But,
Read MoreOpportunity in business comes from doing something, a service or product, that others are NOT already doing
Read MoreShifting your marketing approach to creating relationships makes a transaction the natural destination of where a relationship goes.
Read MoreRecently I worked with an entrepreneur who continually asked me how old job candidates were as they were considered for positions in his company. His concern was about the “culture” that he was creating and would not admit it, but, did not want older people in his company. His perspective was driven by money and moldability. Young, inexperienced people are less expensive than older people.
Read MoreIf you’re in the consumer product world, the BEST thing that can happen is to have lots of people use your photos without needing to hunt you down or ask your permission.
Read MoreSometimes the thinking for a new product is truly beyond the reach of most people in their current paradigm. An automobile not a horse. An electric light not a candle. A TV not a radio.
Read MoreA good buyer is looking for products she can sell, not use personally. That means products that her Customers will want to buy. It’s about the money after all.
Read MoreIf I am a buyer, I am exclusively thinking about the connection between your presentation and what the consumer will see in the store when they look at the packaged product.
Read MoreIf you want to improve your outcomes, which most of us do, you need to understand why first, and then how.
Read MoreBefore you just start deploying tactic after tactic to make your efforts work out consider where these ideas are coming from – YOU.
Read MoreWhen an etailer asks you to drop ship using their UPS account and they still want the wholesale price, you absolutely should scratch your head and say “why”?
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