Integrity – A Cornerstone of Trust
It turns out this is a remarkably high standard for many people and businesses. Why? Here are four reasons I can think of:
Read MoreCategory: Marketing
Your words last forever
We all post and comment at Facebook or Linkedin. We all write emails and send texts to each other. We all comment on blogs and websites. All those words. Words, words and more words. And wherever your words go, they are copied...
Read MoreMake it simple
How good a job you have done making your processes simple for your people or your customers is determined not by how wonderful you think it looks from the inside. The quality of the simplicity is determined by the ease with which the user can get done what they need to get done for them to progress.
Read MoreWho is your Customer?
Making a great product is the minimum standard to be in business. Many founders and creators think that is the entire goal of the business. They are correct that this is the top priority. But,
Read MoreOpportunity is in the Gaps
Opportunity in business comes from doing something, a service or product, that others are NOT already doing
Read MoreTransactions vs. Relationships
Shifting your marketing approach to creating relationships makes a transaction the natural destination of where a relationship goes.
Read MoreThe value of experience; How soon do you want to be scalable?
Recently I worked with an entrepreneur who continually asked me how old job candidates were as they were considered for positions in his company. His concern was about the “culture” that he was creating and would not admit it, but, did not want older people in his company. His perspective was driven by money and moldability. Young, inexperienced people are less expensive than older people.
Read MoreTime saver – image management
If you’re in the consumer product world, the BEST thing that can happen is to have lots of people use your photos without needing to hunt you down or ask your permission.
Read MoreThe threat of competition
Sometimes the thinking for a new product is truly beyond the reach of most people in their current paradigm. An automobile not a horse. An electric light not a candle. A TV not a radio.
Read MoreIdentify the opportunity first with everyone
A good buyer is looking for products she can sell, not use personally. That means products that her Customers will want to buy. It’s about the money after all.
Read MoreBuyer fatigue – How to avoid it in the initial meeting
If I am a buyer, I am exclusively thinking about the connection between your presentation and what the consumer will see in the store when they look at the packaged product.
Read MoreIt’s about Why
If you want to improve your outcomes, which most of us do, you need to understand why first, and then how.
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