Integrity – A Cornerstone of Trust
It turns out this is a remarkably high standard for many people and businesses. Why? Here are four reasons I can think of:
Read Moreby Tom Larsen | Jan 30, 2019 | Making Choices, Marketing, Operations, Organization, Planning, Sales | 0 |
It turns out this is a remarkably high standard for many people and businesses. Why? Here are four reasons I can think of:
Read Moreby Tom Larsen | May 1, 2018 | Marketing | 0 |
We all post and comment at Facebook or Linkedin. We all write emails and send texts to each other. We all comment on blogs and websites. All those words. Words, words and more words. And wherever your words go, they are copied...
Read Moreby Tom Larsen | Jul 19, 2017 | Marketing, Operations, Planning, Product Development, Sales | 0 |
How good a job you have done making your processes simple for your people or your customers is determined not by how wonderful you think it looks from the inside. The quality of the simplicity is determined by the ease with which the user can get done what they need to get done for them to progress.
Read Moreby Tom Larsen | Jun 21, 2017 | Marketing, Operations, Organization, Sales | 0 |
Making a great product is the minimum standard to be in business. Many founders and creators think that is the entire goal of the business. They are correct that this is the top priority. But,
Read Moreby Tom Larsen | Feb 8, 2017 | Making Choices, Marketing, Planning, Product Development | 0 |
Opportunity in business comes from doing something, a service or product, that others are NOT already doing
Read Moreby Tom Larsen | Jan 25, 2017 | Making Choices, Marketing, Sales | 0 |
Shifting your marketing approach to creating relationships makes a transaction the natural destination of where a relationship goes.
Read Moreby Tom Larsen | Apr 7, 2016 | Marketing, Operations, Organization, Planning, Sales | 0 |
Recently I worked with an entrepreneur who continually asked me how old job candidates were as they were considered for positions in his company. His concern was about the “culture” that he was creating and would not admit it, but, did not want older people in his company. His perspective was driven by money and moldability. Young, inexperienced people are less expensive than older people.
Read Moreby Tom Larsen | Sep 9, 2015 | Marketing, Operations, Planning, Sales | 0 |
If you’re in the consumer product world, the BEST thing that can happen is to have lots of people use your photos without needing to hunt you down or ask your permission.
Read Moreby Tom Larsen | Jul 29, 2015 | Marketing, Sales | 0 |
Sometimes the thinking for a new product is truly beyond the reach of most people in their current paradigm. An automobile not a horse. An electric light not a candle. A TV not a radio.
Read Moreby Tom Larsen | Jul 15, 2015 | Marketing, Organization, Planning, Sales | 0 |
A good buyer is looking for products she can sell, not use personally. That means products that her Customers will want to buy. It’s about the money after all.
Read Moreby Tom Larsen | Jul 8, 2015 | Marketing, Sales | 0 |
If I am a buyer, I am exclusively thinking about the connection between your presentation and what the consumer will see in the store when they look at the packaged product.
Read Moreby Tom Larsen | Jul 1, 2015 | Marketing, Operations, Organization, Planning, Product Development | 0 |
If you want to improve your outcomes, which most of us do, you need to understand why first, and then how.
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