Category: Planning

Cannabis from the Consumer POV

in walks the novice, uninformed consumer, be it for a therapeutic or a recreational product. Most consumers have a good idea of what outcome 2 – 200 mg ibuprofen, 2 shots of vodka, 2 glasses of wine or 2 beers will generally be for them. Importantly, these 4 products are all consumed and enter your bloodstream the same way,

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Efficiency vs. Effectiveness

Striving for the greatest efficiency in technology as a way to solve a problem is very trendy. The efficiency we all now recognize from technology, all too often creates a perspective that everything we do needs to maximize efficiency. In the endless pursuit of efficiency it is easy to lose sight of whether or not the concept or effort is actually effective.

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The value of experience; How soon do you want to be scalable?

Recently I worked with an entrepreneur who continually asked me how old job candidates were as they were considered for positions in his company. His concern was about the “culture” that he was creating and would not admit it, but, did not want older people in his company. His perspective was driven by money and moldability. Young, inexperienced people are less expensive than older people.

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