I studied natural disasters in college at Cal. As a result, my awareness goes beyond the news cycle. For those that might ask, here is a way to look more closely at what it’s like when a firestorm disaster strikes.
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In the dynamic landscape of how we as consumers go about acquiring all the things we seem to need, the provision of those goods from the same place all the time is not a foregone conclusion.
Read MoreMore importantly, if you did not do “all you could”, ask yourself why, and figure out how to do “all you can” next time. Better forethought creates clearer hindsight. Impulsive efforts can’t provide any valuable hindsight at all. If you have no valuable hindsight, you can never really no how you are doing.
Read MoreThe art of business is determining what portion of your limited resources (time or money) is the appropriate portion to devote to your growth. Once you determine what amount of resources it will be overall, then you portion it again toward each of the above mentioned three areas. Then, hold yourself accountable with ongoing monitoring via the scorekeeping.
Read MoreThe Christmas animated film character Heat Miser would have felt right at home visiting last week’s Hearth Patio and BBQ Expo in Salt Lake City. Of the more than 350 exhibitors, most were showing off their high-end fireplaces,...
Read MoreSetting your pricing by studying your market (it’s not about being the low price leader, by the way), determining where your consumers will find your product interesting (consumers have habits and thought processes and don’t buy bath towels at a plumbing store even though it sells sinks and faucets) and knowing what that particular effort will take to achieve in time and dollars, all by actually talking to people in the business, is exactly what is necessary to accomplish prior to making decisions to go forward.
Read MoreIt shouldn’t surprise anyone reading this that most of the exhibitors in the Eureka Tech Zone (startup section) at CES earlier this month were inventors and designers with little to no marketing experience. They were there...
Read MoreThe Consumer Electronics Show in Las Vegas this year featured some impressive offerings of new products from giants like Audi (laser beam headlights—as if they’re not blindingly bright enough already) and LG with its stylishly...
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