January is the largest membership growth month for gyms. Nationwide, people have made resolutions to lose weight and/or get in shape and in January they take their first steps. The New Year Resolution.
To achieve their goal of weight loss or getting in shape, people start up in great earnest making the time available to workout or shop differently. By February, 80% of them are gone from the gyms having allowed their comfort zone to overtake their stated goals.
Why is that? Discipline. Weight loss requires burning more calories or consuming less calories or both over an extended period of time. It requires a change in mind set so that the habits of the past are broken and the habits of the future are embedded. That takes real psychological effort, which statistically anyway, at least 80% of the new gym members are just not ready to confront – themselves.
One week into a new plan like the 2015 plan is the first big test for a business owner committed to changing the direction of their business. If you have a plan, it defines the shiny object distractions, clarifies where you will invest your time and your money and holds you accountable for results in timeframes to challenge the voracity of the plan or achieve the results.
Most people fall back into whatever their old practices were, still thinking the tangential opportunity is worth the time to pursue it, thinking that 20 likes equals revenue, etc.
One of the hardest things to do in your new plan is to stick to it and let it play out some. Challenge yourself to hold fast no matter what for 90 days. Trust the thoughtful method you used to create the plan. The sooner you fall back into old habits and perspectives, the more quickly your results this year will look just like your results last year. If you want different results, do things differently. Being disciplined is the only way to lose weight or get in shape and it’s the only way to grow your business.